Problem Statement
How can data-driven analysis be used to construct a strategy that GYF (and companies like it) could employ to deal with the threat posed by adblocking software?

What is GYF?
A well-known digital business, GoYaFace, Inc. (GYF) was founded in 2000 and provides search engine services (like to Google and Bing), email and chat platforms (such to Gmail and Gchat), and digital media material in a variety of areas. With a business strategy similar to Yahoo's in 2015–2016, GYF competes with Yahoo, Google, Microsoft, and Facebook in the market and largely earns money through mobile advertising.

For the given problem statement, a PowerPoint presentation was made highlighting the strategy to follow, the reasons behind the decisions taken and the consequences of these measures to be taken. A deterministic optimization model was designed using Solver on Microsoft Excel.